CommissionedWriting.com

 

The Downloads area



Visitors and practitioners in advertising, marketing and mass communication can download material of professional interest and utility here.


Here is also a unique and varied collection of time honoured writing tools and skill enhancers.

 

 

 

 

 

 

Advertising:

 

A Short Glossary of Film Terms:

http://www.commissionedwriting.com/A%20SHORT%20GLOSSARY%20OF%20FILM%20TERMS.pdf

 

Account Planning:
http://www.commissionedwriting.com/Account%20planning.pdf


Advertising In A Nutshell:
http://www.commissionedwriting.com/ADVERTISING%20IN%20A%20NUTSHELL.pdf


Advertising Planning:
http://www.commissionedwriting.com/Advertising%20Planning.pdf

 

Advertising Standards:

http://www.commissionedwriting.com/ASA_Codes.pdf

 

Confessions Of An Advertising Man - Ogilvy:

http://www.commissionedwriting.com/CONFESSIONS%20OF%20AN%20ADVERTISING%20MAN%20-%20OGILVY.pdf

http://www.commissionedwriting.com/CONFESSIONS%20OF%20AN%20ADVERTISING%20MAN%20-%20OGILVY.doc

 

Humour In Advertising:
http://www.commissionedwriting.com/Humour%20In%20Advertising.pdf

 

Internet Advertising - Challenging View:

http://www.commissionedwriting.com/INTERNET%20ADVERTISING%20-%20CHALLENGING%20VIEW.pdf

 

Lasting Effects Of Advertising:
http://www.commissionedwriting.com/Lasting%20Effects%20Of%20Advertising.pdf

 

Reality in Advertising:

http://www.commissionedwriting.com/Reality%20in%20Advertising.pdf


Rethinking Regulation of Advertising at Aimed Children:

http://www.commissionedwriting.com/Rethinking%20Regulation%20of%20Advertising%20Aimed%20at%20Children.pdf


The Anatomy Of Account Planning:
http://www.commissionedwriting.com/The%20Anatomy%20of%20Account%20Planning.pdf


The New Role For Advertising Planning:
http://www.commissionedwriting.com/The%20new%20role%20for%20advertising%20planning.pdf

 

Testing Advertising:

http://www.commissionedwriting.com/TESTING%20ADVERTISEMENTS.pdf

 

 


Brand Science:

 

AQ Of Brand:
http://www.commissionedwriting.com/AQofBrand.pdf

 

Auto Branding:
http://www.commissionedwriting.com/Auto%20branding.pdf

 

Better concept screening for brand extension licensed products:
http://www.commissionedwriting.com/Better%20brand%20concepts.pdf

 

Slowdown Uncovers A Better Brand Plan:
http://www.commissionedwriting.com/Slowdown%20uncovers%20a%20better%20brand%20plan.pdf

 

The Value Of A Strong Brand:
http://www.commissionedwriting.com/The%20Value%20of%20a%20Strong%20Brand.pdf

 

What Do You Mean By Brand?
http://www.commissionedwriting.com/What%20do%20we%20mean%20by%20Brand.pdf

 

Why Name Matters?:
http://www.commissionedwriting.com/Why%20Names%20Matter.pdf

 

  

Consultancy:

 

Generalist Versus Specialist:
http://www.commissionedwriting.com/Generalist-vs-Specialist.pdf

 

What is a Consultant?

http://www.commissionedwriting.com/What%27s%20a%20Consultant.pdf


 

 

General:

 

 

Goodies:

 

Set Up Geometric Avatar:

http://commissionedwriting.com/userfiles//GEOMETRICS.zip

 

 

Human Resource:

 

Feedback About Feedback:
http://www.commissionedwriting.com/Feedback%20about%20Feedback.pdf

 

 

Marketing:

 

Ad Age New Female 2009:
http://www.commissionedwriting.com/aa-newfemale-whitepaper.pdf

 

Ad Age Shiny New Things:
http://www.commissionedwriting.com/shiny_new_things.pdf

 

Ad Age Woman Retail Study:
http://www.commissionedwriting.com/aa-newfemale-whitepaper.pdf

 

Ad Age Working Women 2010:
http://www.commissionedwriting.com/aa_working_women_whitepaper_web.pdf

 

Marketing Glossary:
http://www.commissionedwriting.com/Marketing%20Glossary.pdf

 

The International Dictionary of Marketing:

http://www.commissionedwriting.com/THE%20INTERNATIONAL%20DICTIONARY%20OF%20MARKETING.pdf

 

The Seven Sins Of New Product Development:
http://www.commissionedwriting.com/The%20Seven%20Sins%20of%20New%20Product%20Development.pdf

 

  

 

Media:

 

 

Cultural Diamond Combined:
http://www.commissionedwriting.com/cultural%20diamond%20combined.pdf


Recognizing The Powers Of Hidden Memories:
http://www.commissionedwriting.com/Recognising%20the%20Power%20of%20Hidden%20Memories.pdf

 

 

Praxis:

 

Some Useful Maxims:
http://www.commissionedwriting.com/Some%20Useful%20Maxims.pdf

 


Strategy:

 

Three Forms Of Strategy:
http://www.commissionedwriting.com/Three%20Forms%20of%20Strategy.pdf

 

 

 

TV Commercials:

 

 Coca Cola 1971 TVC:

http://commissionedwriting.com/userfiles//CokeTVC1971.flv

 

A Self Promo by A Copy Writer:

http://commissionedwriting.com/userfiles//A%20SELF%20PROMO%20BY%20A%20COPYWRITER.mp4

 

Apple Think Different Hal:

http://commissionedwriting.com/userfiles//Apple%20-%20Think%20Different%20-%20Hal%202000.flv

 

Apple Think Different Original:

http://commissionedwriting.com/userfiles//Apple%20-%20Think%20Different%20-%20Original%20Ad.flv

 

Apple Think Different Pablo Picasso:

http://commissionedwriting.com/userfiles//Apple%20-%20Think%20Different%20-%20Pablo%20Picasso.flv

 

Apple Mac Think Different - 1997:

http://commissionedwriting.com/userfiles//AppleMac-ThinkDifferent-1997.flv

 

Apple Mac Think Different - 2009:

http://commissionedwriting.com/userfiles//AppleMac-ThinkDifferent-2009.flv

 

Old Apple Ad - The Internet:

http://commissionedwriting.com/userfiles//Old%20Apple%20Ad%20-%20The%20Internet.flv

 

Apple Mac - 1984:

http://commissionedwriting.com/userfiles//Apple1984Mac.flv

 

Baby Elephant With Mom:

http://commissionedwriting.com/userfiles/VIDEOS/Baby%20Elephant%20With%20Mom.flv

 

 

 

Writing Skills and Tools:

 

Big Grammar Book:

http://www.commissionedwriting.com/BIG%20GRAMMAR%20BOOK%20MATT%20PURLAND.pdf

 

Creative Writing:

http://www.commissionedwriting.com/CREATIVE%20WRITING%20ADELE%20RAMET.pdf

 

Glossary of Script Writing Terms:
http://www.commissionedwriting.com/SHORT%20GLOSSARY%20OF%20SCRIPT%20TERMS.pdf

 

Cambridge Advanced Grammar in Use:

http://www.commissionedwriting.com/CAMBRIDGE%20ADVANCED%20GRAMMAR%20IN%20USE.pdf

 

Fluent English:

http://www.commissionedwriting.com/FLUENT%20ENGLISH.pdf

 

General Structure of An Essay:

http://www.commissionedwriting.com/GENERAL%20STRUCTUE%20OF%20AN%20ESSAY.pdf

 

Grammar Essentials:

http://www.commissionedwriting.com/GRAMMAR%20ESSENTIALS.pdf

 

The Cambridge Guide to English Usage:

http://www.commissionedwriting.com/THE%20CAMBRIDGE%20GUIDE%20TO%20ENGLISH%20USAGE%20PAM%20PETERS.pdf


The Devils Dictionary:

http://www.commissionedwriting.com/THE%20DEVILS%20DICTIONARY%20AMBROSE%20BIERCE.pdf

 

English Vocablary Building Games: 

http://www.commissionedwriting.com/WUZZLE%202010%2011%2001.jpg

http://www.commissionedwriting.com/WUZZLE%202010%2011%2002.jpg

http://www.commissionedwriting.com/WUZZLE%202010%2011%2003.jpg

http://www.commissionedwriting.com/WUZZLE%202010%2011%2004.jpg

http://www.commissionedwriting.com/WUZZLE%202010%2011%2005.jpg

http://www.commissionedwriting.com/WUZZLE%202010%2011%2006.jpg

http://www.commissionedwriting.com/WUZZLE%202010%2011%2007.jpg

http://www.commissionedwriting.com/WUZZLE%202010%2011%2008.jpg

http://www.commissionedwriting.com/WUZZLE%202010%2011%2009.jpg

http://www.commissionedwriting.com/WUZZLE%202010%2011%2010.jpg

 

 

 

 

 

 

 

 

 

Download IdeaMines Brochure:
http://www.commissionedwriting.com/INTRODUCTION%20TO%20IDEAMINES.pdf



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http://commissionedwriting.com/imforums/index.php 

 

 

 

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